To be truly recognized as a leader in the digital space, brands must offer consumers an engaging and intuitive experience that is based on their users’ needs and wants. This requires a dedication to continuing to develop innovative designs as well as committing to working closely with a leading design agency to ensure that all products are up-to-date.
The design agency VERSIONS based in Chicago has a long history of working with leading brands, and their team is well-versed in UX/UI design principles and best practices. Their clients often turn to them for help with developing engaging digital products, branding, and creating interactive websites.
There is no doubt that VERSIONS has one of the most expansive perspectives when it comes to creating user experiences. By using contextual, conceptual, iterative, and experiential design methodologies, they create product designs that are both effective and engaging to use. Yet, their expertise exceeds established principles, and have remained on the heels of modern-day trends. VERSIONS also prides itself as a brand that incorporates a heavy hand when it comes to human-centric approaches, which in turn create positive associations to a user experience. Branching off its main company, ArtVersion VERSIONS shares key insights and delve deep into the methodologies of digital design practices and standards.
VERSIONS dissects top topics in the industry such as what makes a digital product an intuitive, cohesive, and engaging user experience that pulls in customers from all over the web. With the understanding that businesses need to be memorable and relevant to stay afloat in today’s competitive environment, VERSIONS explains how companies can achieve this, and why it is important to always innovate no matter how firmly a company stands at the podium of success.
Building a brand is about creating a sense of connection with your customers through products or services. By doing this, companies can build trust and make it easier for customers to return in the future by evoking an emotional response through design. In addition, brands can help businesses to reach a wider audience by creating a reputation for quality and professionalism.
A lot has changed in the digital world in the past few years, and that’s reflected in how brands are behaving. In a previous era, one would expect a brand to be associated with a certain type of design—such as classicism or modernism. Today’s brands are more complex, and they need to employ a variety of design strategies to succeed.